One recurring term you’ll hear when you’re building your blog is “create content” or “add content to your post.”
So What Is Content?
Content is simply anything you add to your blog post that provides information to your readers.
Content can be text, images, infographics, Audio files or even videos.
What Should Your Blog Post Content Be About?
Whatever the topic of that post is. Let’s say you had a post you titled “7 Ways To Mow The Lawn.”
Your content would likely explain how to mow the lawn to your reader. You could include screen shots along with the text to illustrate your point even more.
You can also create product reviews for products that your audience wants to read about.
Here is a great review style post example by one of my students for a product called Fat Gripz. Here is the review: http://muscleoldschool.com/fat-gripz-review/
This is also a great example of content for your website in general. The creator talks about the aspects of the product that the reader wants to know about.
Reviews are a great way to sell products without being pushy or even selling. I call this selling by recommending or soft selling to someone.
Where To Find Stuff To Write About
When you are writing your own content for a new niche that you don’t know much about yet, you’ll need to do a little research.
The easiest way to do this is to look at other websites, forums, Wikipedia, books, magazines and anything that offers information on your niche topic.
Then just write what people want to read.
How Much Content Should Your Blog Posts Have?
As much as you need to full explain the topic. You should also use videos and images whenever possible?
Why? Because this becomes shareable content on sites like Facebook, Twitter, Pinterest and can be referenced on other websites as well. Plus, you should be sharing them on your accounts as well.
If you’re looking for places to get stock photos, videos and info-graphics here are a few resources:
Stock Photos: Fotolia.com
Videos: Youtube.com (Just embed them in your content or optionally create your own)
Of course there are many others, but, these are great places to start with.
I am not a huge Elance fan but I definitely use the other 2 extensively.
I always suggest learning how to write your own content first before you ever hire it out. This will help you when you are outsourcing it later on.
The reason I suggest this is because you’ll be able to know exactly what type of content you do and don’t want on your website.
Now go create some content on your niche blog site!